Avon Philippines Builds Avon City, Bestsellers Take Spotlight

Avon welcomed select beauty influencers to an exclusive tour of Avon City, an experiential expo during the annual Sales Leaders Congress and National Sales Convention. Held last May 18 at SMX Convention Center, Avon City showcased the brand’s bestselling products, highlighting fragrance, makeup, personal care, intimate apparel, jewelry and watches, and home and kids essentials. I’ve been to a lot of expos, and Avon City definitely had some awesome booths. Check them out!

OOTD fashion blogger Shai Lagarde Love Chic AVON 60s mod dress red hair short wavy hair see through bangs Kfashion Forever21 Philippines Topshop

But first, my #OOTD notes. I went for simple and comfy in a flea market floral dress, Topshop mary jane clogs with socks, and a Forever 21 crossbody purse.

Baker & Cook cafe Plank restaurant S'Maison Hotel Conrad

We started off with brunch at Plank inside Baker & Cook in S’Maison.

Baker & Cook cafe Plank restaurant simply scrambled eggs with bacon S'Maison Hotel Conrad

Plank’s Simply Scrambled Egg with Bacon.

Baker & Cook cafe Plank restaurant eggs benedict with bacon S'Maison Hotel Conrad

Bacon Eggs Benedict at Plank. Yum!

The Avon City tour

Avon Philippines AVON City SL Congress NASCON SMX Convention Center MOA Shai Lagarde Love Chic beauty blogger Filipina

Our first stop inside Avon City was Avon Fashions Loungerie. Guests consulted with the booth’s specialists to take their bra measurements and recommend a cute piece from the Curvy, Hourglass, or Petite Collections of Avon Intimate Apparel.

Avon Philippines AVON City SL Congress NASCON SMX Convention Center MOA Shai Lagarde Love Chic beauty blogger Filipina

Next up was Avon City’s Fragrance Be Arcade. A giant dance floor and Just Dance screen were set up, for willing guests to have fun and bust out their moves.

Avon Philippines AVON City SL Congress NASCON SMX Convention Center MOA Shai Lagarde Love Chic beauty blogger Filipina

To keep everybody fresh, around the booth were bottles of Avon fragrances. This pillar featured four of Avon’s Be Spritz collection: Be Adventurous, Be Cool, Be Glamorous, and Be Rockin’.

Avon Philippines AVON City SL Congress NASCON SMX Convention Center MOA Shai Lagarde Love Chic beauty blogger Filipina

There was also a charming little wagon carrying other fragrance spritz collections: Beautiful Escape (Chic in the City, Green Tranquility, and Pleasing Paradise), Sheer Passion (Simply Tempting, So Alluring, and Very Captivating), and the men’s line Avon Intense (Heartbeat, Spark, and Thrill).

Avon Philippines AVON City SL Congress NASCON SMX Convention Center MOA Shai Lagarde Love Chic beauty blogger Filipina Skin So Soft lotioin

Our third stop at Avon City was the Personal Care and Color Theater. It featured two of Avon’s all-time bests: lotions and color. Check out this red carpet with matching marquee!

Avon Philippines AVON City SL Congress NASCON SMX Convention Center MOA Shai Lagarde Love Chic beauty blogger Filipina

Why “Best Sets Ever?” Avon rolled out three pairs of beauty must-haves at a discounted price. Get The Big Beauty set (Avon Care lotion + One Great Mascara) for P289, The Best of the Best set (Skin So Soft Hand & Body Lotion + Avon True Color Perfectly Matte lipstick) for P299, or The Brightest & Boldest set (Avon Naturals lotion + Simply Pretty Color Magic lipstick) for P189.

AVON Simply Pretty Color Magic color change lipstick

Avon City market

Avon Philippines AVON City SL Congress NASCON SMX Convention Center MOA Shai Lagarde Love Chic beauty blogger Filipina

From the theater, we moved to Avon City’s Home & Kids Market, showcasing Avon’s living and wellness merchandise. Guests were given cotton candy, a portable peeler and grater set and ring exerciser. I didn’t even know they carried Home & Kids products now!

Avon Philippines AVON City SL Congress NASCON SMX Convention Center MOA Shai Lagarde Love Chic beauty blogger Filipina

Just take a moment to admire Avon City’s setup and this old-timey wheelbarrow for kitchenware. Can you say “Add to cart?”

Avon Philippines AVON City SL Congress NASCON SMX Convention Center MOA kids bags Shai Lagarde Love Chic beauty blogger Filipina

Also on display were the newest schoolbags and stationery at the Kids’ Club zone. I spent a summer in my grade school years as a little Avon seller, and these weren’t being sold back then. I would have made so much money. Haha.

Avon City’s confections

Avon Philippines AVON City SL Congress NASCON SMX Convention Center MOA Shai Lagarde Kat Valdez Alyssa Lapid Shen's Addiction Shen Cala-or Love Chic beauty blogger Filipina

On to our next and sweetest stop, the Jewelry Chocolaterie. Here with fellow bloggers Kat Valdez, Alyssa Lapid, and Shen Cala-or and our cotton candies!

Avon Jewelry Philippines AVON City SL Congress NASCON SMX Convention Center MOA Shai Lagarde Love Chic beauty blogger Filipina

I’ve always liked Avon Jewelry & Accessories, but to see them on display alongside actual chocolates here in Avon City? I felt like a kid in a candy store.

Avon Philippines AVON City SL Congress NASCON SMX Convention Center MOA Shai Lagarde Love Chic beauty blogger Filipina

Avon Accessories Cake Shop was right next door. It’s this pretty pink place of candy-colored and cupcake chairs, actual cupcakes, and adorable pieces from Avon Fashion’s bag line.

Avon Bags AVON City SL Congress NASCON SMX Convention Center MOA Shai Lagarde Love Chic beauty blogger Filipina

I really think the Chocolaterie and Cakeshop were genius—the concept of mixing sweet treats with accessories that look good enough to eat, might actually work in a real boutique.

Avon Philippines AVON City SL Congress NASCON SMX Convention Center MOA Shai Lagarde Love Chic beauty bloggers Liz Lanuzo Project Vanity Bestie Konisis Kas Perez Shen's Addiction Shen Cala-or Filipina

Fellow bloggers Bestie Konisis, Liz Lanuzo, Kas Perez, and Shen (plus Kat and Alyssa in the background!)

Avon Philippines AVON City SL Congress NASCON SMX Convention Center MOA Shai Lagarde Love Chic beauty blogger Filipina

Proof that Avon City was well-planned: the next stop after sampling those sweets was the refreshing Avon SkinCare Juice Bar.

Avon Philippines AVON City SL Congress NASCON SMX Convention Center MOA Shai Lagarde Love Chic beauty blogger Filipina

Each of the juices corresponded to Avon’s latest line of cotton sheet masks, inspired by their bestselling Avon Naturals products.

Avon City picnic

Avon Philippines AVON City SL Congress NASCON SMX Convention Center MOA Shai Lagarde Love Chic beauty blogger Filipina

Finally, we headed to the Simply Pretty Picnic Park to unwind. I wanted to take this bicycle home, flowers and all!

Avon Philippines AVON City SL Congress NASCON SMX Convention Center MOA Shai Lagarde Love Chic beauty blogger Filipina

Some of the products from Avon‘s Simply Pretty collection. With teen queen Kathryn Bernardo as the endorser, the products are perfect for young Filipinas who are just starting to learn makeup (I made a very easy day-to-night tutorial here).

Avon Philippines AVON City SL Congress NASCON SMX Convention Center MOA Shai Lagarde Love Chic beauty blogger Filipina

I don’t know about you, but this debutante-esque set kinda makes me wish I had one in my backyard—or better yet, bedroom!

Avon Philippines AVON City SL Congress NASCON SMX Convention Center MOA Shai Lagarde Alyssa Lapid Kat Valdez Love Chic beauty blogger Filipina

On the picnic benches were mirrors and cutlery trays filled with Simply Pretty products. The girls had a blast trying them on.

Avon Philippines AVON City SL Congress NASCON SMX Convention Center MOA Shai Lagarde Love Chic beauty blogger Filipina

The “picnic grounds” also had these mirrors that hung from the ceilings. The tea sets on the coffee tables contained makeup testers for guests.

Avon Philippines AVON City SL Congress NASCON SMX Convention Center MOA Shai Lagarde Alyssa Lapid Kat Valdez Bestie Konisis Love Chic beauty blogger Filipina

All roads lead to Avon City

Avon Philippines AVON City SL Congress NASCON SMX Convention Center MOA Shai Lagarde Love Chic Alyssa Lapid Kat Valdez Bestie Konisis beauty blogger Filipina

I’m honored to have taken part in the Avon City tour. It was so cool that Avon made it experiential. In lieu of brochures and an AVP on loop, each booth’s theme effectively presented the products while allowing participants to try them. For a brand that’s over 130 years old, Avon remains at the forefront of beauty by constantly innovating.

Avon Philippines AVON City SL Congress NASCON SMX Convention Center MOA Shai Lagarde Love Chic beauty blogger Filipina

One thing I really appreciate is that Avon empowers thousands of Filipinas to pursue their passions. I was only an Avon girl for a few months as a kid, but not only did I have fun, I also learned the value of earning money and working hard. What more for sales representatives who have this as their source of income? I can only imagine the impact Avon has had on their lives. It’s beauty for a purpose. No wonder Avon is the Philippines’ top direct-selling beauty company.

Avon Philippines AVON City SL Congress NASCON SMX Convention Center MOA Shai Lagarde Love Chic beauty blogger Filipina

Thanks to Sheng, Louise, and the rest of the Avon team for having me!

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Visit avon.ph or Avon Philippines on Facebook to find out how you can get in touch with an Avon Representative. Download the Avon Brochure app from Apple Store or Google Play to order Avon on the go. The app will also connect you to a nearby representative for personalized service.

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