L’Oréal Paris and Watsons organized an exclusive and luxurious hair date with a select group of Filipina influencers. The invite couldn’t have come at a better time. From age 22 on, the only time my hair wasn’t some shade of red was in 2014 when I gave it a year’s rest. Just check out some of my hair color “adventures,” and imagine all the damage it had to withstand… – L’Oréal x Watsons Hair Color Party
I tried switching to henna as a much healthier choice but the color just isn’t as vibrant on naturally black hair. I really feel so much more like myself as a redhead. Thus, the minor hair dilemma: pretty and damaged, or healthy and blah? According to L’Oréal, it doesn’t have to be one or the other. L’Oréal Paris Excellence Crème promises the richest color with richest care.
“It’s common for women to feel hesitant to color their hair for fears of having it damaged or getting it all wrong,” says Product Manager Jem Chua. “We want them to overcome these, and that’s where L’Oréal Excellence Crème comes in. With a formula specially made for do-it-yourself hair care, it’s convenient and easy to get the right protection for colored hair, make it even smoother, healthier, and more vibrant.”
At the L’Oréal x Watsons Hair Color Party, the hair color experts of L’Oréal Academie Manila addressed common misconceptions about hair coloring and provided tips and tricks for doing our own hair color at home. Before our coloring session, we were given tips on finding the perfect shade to match our hair texture and skin tone through interactive diagnosis.
My unfortunate hodge-podge of a hair. Out of logistical convenience, I made the mistake of going to two different salons for my touch-ups. I gave free rein to stylists with whom I’ve never worked before. It definitely needed some toning down, and lots and lots of damage repair. Like I said, the L’Oréal x Watsons Hair Color Party couldn’t have come at a better time!
Scenes behind the scene. An exclusive photoshoot capped off the experience.
We went home with softer, better-looking hair and this sweet DIY home color kit. The pre-color serum seals and defends hair from damage, the conditioning balm replenishes softness and shine to hair after coloring. That’s three steps: protect, apply, and condition for rich, long-lasting, intense color without worrying about damage.
The Great L’Oréal Paris Makeover – L’Oréal x Watsons Hair Color Party
On July 29-31, 2016, defy damage with L’Oreal Paris Excellence Crème at the Great L’Oréal Makeover. SM Megamall Fashion Hall, GF Activity Area. There’s free color application for every purchase of L’Oreal Excellence at a discounted price of P299. Go ahead, #MakeThatColorfulChange and #DefyDamage!