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Love Chic is a resource for all things stylish—fashion, beauty, grooming, food, popular culture, travel, and thought-provoking reflections on culture and society.

Shai Lagarde

Shai is an accomplished writer and producer working with the country’s top media outfits and brands. Her blog Love Chic in 2010 pioneered a distinctive style of creating fashion, beauty, and lifestyle content that remains influential and recognized, both locally and internationally. She is also a formally trained counselor and youth speaker.

Shai graduated on a full scholarship at the Ateneo de Manila University with a degree in Communications. By day, she works as the Corporate Communications Manager of a publicly traded firm engaged in real estate development, energy, and agribusiness. The rest of her time is divided among school (taking up music and arts classes), counseling (she graduated from the Center for Family Ministries at Ateneo’s Loyola School of Theology), motivational speaking (on youth issues), and freelancing (as a writer, editor, video producer and fashion stylist).

Her career in media and fashion spans 12 years, produce content for publications (Philippine Daily Inquirer, Candy, CHALK and Meg), television (EtceteraProject Runway Philippines and programs under GMA News and Public Affairs) and web (among them Belle De Jour’s ilovebdj.com and bdjbox.com) as a passion. She has been conceptualizing, styling, and writing all content for Love Chic since its launch in March 2010. The blog has been featured on various TV shows, websites, and magazines here and abroad, and has collaborated with major fashion and lifestyle brands.

Love Chic regularly works with local and global brands involved in fashion, travel, lifestyle, food, media, wellness and social entrepreneurship. Like all relationships, compatibility is key—if you believe your brand, event or advocacy is aligned with the identity and audience of Love Chic (broadly speaking, students and young professionals), kindly send us a proposal.

Instagram and Twitter: @lovechicph