Liza Soberano is the new Maybelline Girl (and some ’90s references)

Not since Marvin Agustin and Jolina Magdangal have I really been a fan of any other local loveteam until LizQuen. The few times I’ve caught Enrique Gil and/or Liza Soberano, on screen or in person, have convinced me that these two belong to an increasingly rare breed of Filipino celebrity: that which genuinely has what it takes. The most recent movie I watched with my family was their romantic dramedy Every Day I Love You. It was cute, and additionally cool because it’s set near our house in Negros and the cast spoke some Hiligaynon. Liza, especially, just lights up the screen with her childlike charm and radiant beauty. No surprise then, that Liza Soberano has just been chosen as the newest Filipina endorser of global makeup brand, Maybelline New York.

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Maybelline x Georgina Wilson

Maybelline New York held its press launch earlier this month featuring their latest matte products: White Superfresh Liquid Powder, Hypermatte Liquid Liner, and Creamy Matte Lipstick. The event also featured the finalists for the #MaybellineNYFW #MakeItHappen campaign. Our final challenge was to do a five-minute interview  with Maybelline spokesperson Georgina Wilson. Continue reading to watch the video and find out what went down behind the scenes.

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Owning the trends: NYFW S/S 2016

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#MaybellineNYFWxLoveChic presents the season’s top trends, reintrepreted in wearable, effortlessly chic outfits. For @maybellineph‘s Live From The Runway contest, select Filipina bloggers have been invited to create three OOTDs they would wear to go to New York Fashion Week given the chance. I gave myself an extra challenge: in the spirit of bringing trends from the New York runways to the streets of Manila, nothing must be extravagant or expensive. After poring over hundreds of looks from the NYFW S/S 2016 shows, here are mine!

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Beauty Review: Maybelline NYFW S/S 2016

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Last month, New York Fashion Week unveiled the style dictates for the coming Spring-Summer, with Maybelline as its official beauty partner. Bringing the latest from the New York runways to the Philippine streets, Maybelline is making NYFW happen for Filipinas, allowing us to create NYFW-inspired looks with its S/S 2016 makeup collection.

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